Hi 👋, Inma here. I work as a Product Designer and UX Strategist for startups and big enterprises alike. I have the creativity to explore, the accountability to deliver, and the daring to embrace complexity.
Born and raised in Galicia, Spain. I’ve been lucky to live and work in multiple cities around the world 🇵🇪🇨🇦🇺🇸🇪🇸🇩🇪🇵🇹
My interest in product design was sparked by the ongoing complexity of our world. I felt the need to solve deep problems and bring a human-centered approach to the digital race. My eyes were opened by the design thinking methodology, which inspired me to embark on a career transition from Photography and Art Direction towards User Experience Design.
I love psychology and astrology, surf and yoga, good all-eras-and-genres music and movies, sustainable architecture, cats and goats, and ramen.
My skills
Things I can do for you I do well
- User and Market Strategy
- Product Strategy
- Service Design
- Information Architecture
- Interaction and Visual Design
- Design Systems
- Prototyping and User Testing
- Creative and Art Direction
My values
What is important to me drives my behavior
- Egos wait outside. I'm here to help you, not to be right.
- First, the why. Then, the how. Deeply understanding is the root of simplicity.
- I ask many questions. Curiosity and exploration make evolution possible.
- Usability can and should be beautiful. I design experiences that are both practical and enjoyable.
- The devil's in the details. I have a knack for them but never forget the big picture.
- "The unattainable best is the enemy of all the available betters." Unashamedly borrowed from Bill Burnett
If you want to optimize your current product, shape your concept or prototype your idea, reach out today!